As I was kayaking this weekend I tried to study the ebb and flow of the water and ways to most efficiently navigate. I was mostly successful but a few times got stuck and struggled to avoid the rocks. It didn’t ruin the overall experience of the day. The struggles taught me a few lessons and I gained new skills. Most of all I enjoyed myself and was proud of the accomplishment.
Community Manager Appreciation Day is here again but I don’t think most people outside the social media realm even know about it. Community Managers are the unsung heroes working behind the scenes to nurture and grow the community. It’s a tough job that many underestimate the skills and time required. In a single day you can go from feeling energized to worn down and lonely. But it’s worth it. That’s why whenever two Community Managers get together there’s an instant connection. They know what it takes and the rewards to be gained from such a role.
Here’s 5 ways you can help your community be more engaging and still keep your sanity!
FeverBee is a great organization of experts exploring the psychology of online communities. I subscribe to their newsletter because it’s a great way to learn about developing, building and growing an online community. Their first post of the new year offered tips to build a successful online community.
The one that hit home for me was #3 – start out small.
The word “social business” is thrown around almost as much as the catch phrase “The Cloud”. But what makes me want to stab pencils through my ears (so I don’t have to listen to the rest of the conversation) is when the social business conversation focuses on technology or just social tools like Facebook.
A recent article asked this question and highlighted middle managements struggle to embrace social tools within their organizations. Traditionally one of managements role was to filter information, but the rise of social tools is leading to two way communication. Everyone has an unfiltered voice to the organization. I believe managers play a vital role in getting an organization to use social tools productively. Let’s explore how managers can embrace and find value using these tools.
HootSuite CEO, Ryan Holmes, pointed out an interesting phenomenon recently—the Social Media Manager title is on the decline, slowing to 50% in the past year (down from the triple and even quadruple growth of years …
James LaCorte‘s insight:
Nice infographic about how employees are better at spreading your msg. than a formal company social channel. #SocBiz